Colognes are an invisible part of our personal style, and it has a powerful effect on how people see and remember you. A good cologne offers numerous benefits, from making you more attractive to help you feel less stressed and more confident. And yet 80% of men do not wear fragrance on a regular basis!

Wearing a fragrance will make you more attractive to women. In choosing a mate, the smell is most important for women. In a European study it was shown that while visual cues are most important for men in choosing a woman, a scent is the most powerful factor for women in choosing men. A man uses his eyes first and foremost, while a woman uses her nose (even if she doesn’t know it!).

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